Artists keep creating
Much still goes unseen
A finished artwork deserves more opportunities to find its public beyond the usual art spaces.
* afield is an ongoing art program combining curation, production, rotating displays and online sales
afield began with a conversation with an artist friend. Even after a work is finished, finding the right way to promote it—and the right place to show it—is rarely easy. Later, in a Taiwanese restaurant, we noticed posters and photographs introducing Indigenous Taiwanese culture alongside paintings by friends of the owner. They had become a natural part of the room.
That restaurant made something clear: art does not have to enter everyday life as a formal exhibition. It can begin by being present where people eat, talk and spend time.
afield grew from that thought.
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A finished artwork deserves more opportunities to find its public beyond the usual art spaces.
Cafés, shops, hotels and workplaces invest in atmosphere. Art can become part of it.
Bringing art into a place is only the beginning. afield makes each display happen—and keeps it moving.
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An artwork meets people in a place they already know.
Its story, artist and purchase options continue online.
The host space pays for curation, production and the ongoing care of the display.
The artist, host space and afield share sales proceeds on terms agreed in advance.
Part of afield’s own share supports arts nonprofits.
Voluntary support, without rewards, ownership or a share of future sales.